What are the challenges with influencer marketing and translation?
What is influencer marketing? Influencer marketing is a way to create interest in a product or service by harnessing the appeal of a social media “influencer” (blogger, streamer, YouTuber), with their quantifiable number of followers, and paying this person to create a video or ad for their followers. The budget spent on influencer marketing globally […]Read more
Tourism and Virtual Reality
In recent years, Virtual Reality has seen a massive uptick, specifically when it comes to tourism. Some within the industry believe the Virtual Reality (VR) is going to completely revolutionize the tourism sector. We’ll tell you all we can so you can make up your own mind on the subject. VR? AR?… Tell me more! […]Read more
Alice Recounts Her Holiday Abroad
Once does not a habit make, but I thought I’d take the opportunity to at least recount my personal experience. I’d like to talk to you about my 2021 summer holiday, and more specifically about my road trip to Germany in a fitted van with 2 young children. (Photo of one of our mountain camping […]Read more
Quality assurance is a generic term that covers a number of processes that allow us to ensure the best possible translation to our clients. This step is all the more important when dealing with voluminous projects. Some of these processes fall under the purview of the client, others, the project manager, and others still, the […]Read more
What’s New with Drupal Translation
Drupal has seen a slight dip in its market share over the last 18 months, but it still remains squarely planted in the top 10 CMS’s on the market with hundreds of thousands of websites relying on the framework. And the developers are still hard at work, with the release of Drupal 10 currently scheduled […]Read more
What marketing content strategy should you adopt for international markets?
With the ongoing governmental responses to the Covid crisis, more and more of our clients have been contacting us to discuss launching their products and services abroad in the hopes of finding favourable markets in which to continue to grow. It is a sign that the return to normality will undoubtedly pass by exports. However, […]Read more