{"id":37824,"date":"2018-01-30T00:00:00","date_gmt":"2018-01-29T23:00:00","guid":{"rendered":"http:\/\/prod01.tradonline.fr\/uncategorized\/localizing-voluminous-content-how-can-you-shorten-lead-times-and-reduce-costs\/"},"modified":"2023-12-27T14:33:33","modified_gmt":"2023-12-27T13:33:33","slug":"localizing-voluminous-content-how-can-you-shorten-lead-times-and-reduce-costs","status":"publish","type":"post","link":"https:\/\/www.tradonline.fr\/en\/blog\/localizing-voluminous-content-how-can-you-shorten-lead-times-and-reduce-costs\/","title":{"rendered":"Localizing voluminous content: how can you shorten lead times and reduce costs?"},"content":{"rendered":"\r\n

It\u2019s an important subject for a number of our e-commerce clients whose priorities are a reduced time-to-market <\/strong>and a global reduction in the cost of <\/strong>internationalizing<\/strong><\/a> their website.<\/p>\r\n\r\n\r\n\r\n

In the example below, we\u2019ll discuss one of the solutions we offer to clients with voluminous content that they need localized. This example comes from the tourism industry.<\/p>\r\n\r\n\r\n\r\n

Tourist guides: voluminous and ephemeral content<\/strong><\/h2>\r\n\r\n\r\n\r\n

The case study we\u2019re going to discuss today is from a client who creates tourist media (both print and web). Up until this point, the client only sold products in France, but, they wanted to expand to other markets<\/strong>.<\/p>\r\n\r\n\r\n\r\n

After a quick evaluation of the volume of the content and a calculation of the cost for a 100% human translation service, we realized that the project wouldn\u2019t fall within the cost and lead time limits of our client<\/strong>.<\/p>\r\n\r\n\r\n\r\n

Try to imagine… you’re offering encompasses more than 700 tourist destinations and each guide is approximately 300 pages on average. Nearly half of that content is updated every year thanks to contributors from across the world. Now, try to imagine the invoice for the translations!<\/p>\r\n\r\n\r\n\r\n

Our challenge was thus to offer an economically viable solution <\/strong>to our client.<\/p>\r\n\r\n\r\n\r\n

In order to do so, we chose to automate a portion of the translations<\/strong>.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/h2>\r\n\r\n\r\n\r\n

Machine translation: what is it?<\/strong><\/h2>\r\n\r\n\r\n\r\n

There are a number of players who offer machine translation<\/a> solutions on the market.<\/p>\r\n\r\n\r\n\r\n

But, how can you navigate between so many options?<\/p>\r\n\r\n\r\n\r\n

One thing you should know is that not all MTs work the same. Some are based on statistical analysis (like pre November 2016 Google translate). Others are rule based (based on linguistic rules). Others still use neural networks.<\/p>\r\n\r\n\r\n\r\n

Moreover, none of the available free tools are able to offer complete confidentiality of your data<\/strong>. That\u2019s why we strongly recommend you opt for a paid solution.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/h2>\r\n\r\n\r\n\r\n

Case study: recommendations<\/strong><\/h2>\r\n\r\n\r\n\r\n
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\"\"<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

After studying the project with the client, we determined there were 2 types of content:<\/p>\r\n\r\n\r\n\r\n