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A good translation of your marketing content is absolutely crucial for your brand image and to ensure you are delivering the right message to your target audience. The translation of marketing content requires not only linguistic mastery, but also good marketing intuition and adapted writing skills.<\/strong><\/p>\n Some consider marketing translations to be equivalent to generalist translations. At TradOnline, we don\u2019t share in this reductionist opinion. Translating a specific message through advertisements, slogans, or even brochures requires knowledge of the target audience and the product or proposed service.<\/p>\n The translation of marketing content<\/strong> is vitally important for every business with its eyes on international markets. Whether these documents are destined for internal or external use, poor translations can lead to a number of negative consequences for the company\u2019s image.<\/p>\n Within a company, marketing documents allows for instructions or directives to be shared with all staff within the company or its subsidiaries.<\/p>\n External marketing documents are used for attracting potential clients keeping prospects interested.<\/p>\n A poor translation can sully the image of the company and limit the success of an ad campaign.<\/p>\n TradOnline calls on translators specialized in marketing for your translation needs. This type of translation requires certain mechanisms (repetition with previous sentences) that are not necessarily utilized with technical translations.<\/p>\n A translator who is specialized in marketing must be able to adapt the text in order to ensure it corresponds with the corporate and target cultures, especially when it comes to humorous word play.<\/p>\n In order to better understand your translation needs, our project managers have created a questionnaire that allows us to better discern the substance of the marketing message that you want to deliver.<\/p>\n TradOnline is specialized in the translation of marketing hooks and slogans.<\/p>\n Translators who work within this field stick to a specific marketing brief<\/strong> and offer recommendation along with their translations.<\/p>\n This type of translation requires knowledge of public relation and advertising in order to fully respond to the mission, translate the material, and offer inspired marketing hooks.<\/p>\n To create a localized slogan<\/strong>, we must take into account:<\/p>\n Our greatest strength lies in our ability to call on multiple native translators, who, with the help of specific analyses and benchmarks, will provide two or three different variants of the initial slogan, as well as their reasoning for each. We are thus able to offer our clients with multiple translations and adaptation for each slogan and help them make an informed final decision. Multiple clients have entrusted, and regularly continue to entrust us, with their most strategic international marketing campaigns.<\/p>\n A marketing translation is as complex as any technical translation because it requires so much more than a simple word for word translation.<\/p>\n The translator must, therefore, be a total professional when it comes to their copywriting abilities and style, and have the ability to adapt to the client\u2019s corporate values.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Your needsMarketing TranslationsA good translation of your marketing content is absolutely crucial for your brand image and to ensure you are delivering the right message to your target audience. The translation of marketing content requires not only linguistic mastery, but also good marketing intuition and adapted writing skills. Some consider marketing translations to be equivalent […]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":36867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n Une bonne traduction de vos textes marketing est primordiale \r\npour votre image, mais \u00e9galement pour d\u00e9livrer le message initial que \r\nvous souhaitez v\u00e9hiculer. La traduction de textes marketing<\/strong> n\u00e9cessite non seulement des comp\u00e9tences linguistiques,<\/strong> mais \u00e9galement des comp\u00e9tences d\u2019adaptation et du bon sens.<\/p>\r\n\r\n\r\n\r\n Certains consid\u00e8rent la traduction marketing comme une traduction \r\ng\u00e9n\u00e9raliste. Ce n\u2019est pas l\u2019avis de TradOnline. Traduire un message \r\nsp\u00e9cifique \u00e0 travers une publicit\u00e9, un slogan<\/strong> ou encore une brochure n\u00e9cessite avant tout de conna\u00eetre la cible de ce message, le produit ou service propos\u00e9.<\/p>\r\n\r\n\r\n\r\n La traduction de documents marketing<\/strong> est d\u2019une \r\nimportance capitale pour toute entreprise. Que ces documents soient \u00e0 \r\nusage interne ou externe, une mauvaise traduction peut entra\u00eener des \r\neffets n\u00e9gatifs pour l\u2019image de l\u2019entreprise.<\/p>\r\n\r\n\r\n\r\n En interne, les documents marketing permettent de diffuser des \r\nconsignes ou des directives \u00e0 l\u2019ensemble des collaborateurs pr\u00e9sents au \r\nsein de filiales.<\/p>\r\n\r\n\r\n\r\n En externe, ces documents sont \u00e0 destination de clients potentiels et ont pour but d\u2019attirer leur attention et leur int\u00e9r\u00eat.<\/p>\r\n\r\n\r\n\r\n Une mauvaise traduction peut entacher l\u2019image de l\u2019entreprise et diminuer le taux de r\u00e9ussite d\u2019une campagne publicitaire.<\/p>\r\n\r\n\r\n\r\nTranslation of marketing content: quality first and foremost<\/h3>\n
Marketing: a completely unique translation field<\/h3>\n
Translation of marketing hooks<\/h3>\n
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Marketing translations: what do we look for in a translator?<\/h3>\n
Traduction de documents marketing\u00a0: qualit\u00e9 indispensable<\/h2>\r\n\r\n\r\n\r\n
Le marketing\u00a0: un domaine de traduction \u00e0 part enti\u00e8re<\/h2>\r\n\r\n\r\n\r\n