{"id":36905,"date":"2019-09-26T13:40:37","date_gmt":"2019-09-26T11:40:37","guid":{"rendered":"http:\/\/prod01.tradonline.fr\/the-agency\/our-business-lines\/marketing-communication\/"},"modified":"2023-12-26T11:04:32","modified_gmt":"2023-12-26T10:04:32","slug":"marketing-communication","status":"publish","type":"page","link":"https:\/\/www.tradonline.fr\/en\/our-primary-sectors-activity\/marketing-communication\/","title":{"rendered":"Marketing-communication"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_stops=&#8221;gcid-64653083-5242-43fe-8dfb-3d72435526c0 0%|gcid-a2ad28b5-d28e-4d1e-9e4d-81a3653a5561 80%|#000000 100%&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_center&#8221; overflow-x=&#8221;visible&#8221; overflow-y=&#8221;visible&#8221; custom_margin=&#8221;3vw|3vw||3vw|false|true&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;vertical&#8221; background_last_edited=&#8221;off|desktop&#8221; background_mask_aspect_ratio_tablet=&#8221;portrait&#8221; background_mask_size_tablet=&#8221;stretch&#8221; background_mask_size_phone=&#8221;stretch&#8221; border_radii=&#8221;on|1.5vw|1.5vw|1.5vw|1.5vw&#8221; locked=&#8221;off&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{%22gcid-64653083-5242-43fe-8dfb-3d72435526c0%22:%91%22background_color_gradient_stops%22%93}&#8221;][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; custom_padding_tablet=&#8221;0%||||false|false&#8221; custom_padding_phone=&#8221;0%||||false|false&#8221; custom_padding_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;8d14a993-9bd2-43cf-95eb-7cd556864b08&#8243; header_4_text_color=&#8221;gcid-b25270ff-80a4-43b3-b4f7-60812cb04374&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{%22gcid-b25270ff-80a4-43b3-b4f7-60812cb04374%22:%91%22header_4_text_color%22%93}&#8221;]<\/p>\n<h4>Our sectors of activity<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;f4dc5eab-e33f-40c9-8a75-58be26f45762&#8243; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;60px&#8221; header_2_font=&#8221;Inter|700|on||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;40px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||40px||false|false&#8221; header_font_size_tablet=&#8221;50px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;36px&#8221; header_2_font_size_phone=&#8221;24px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Marketing and Communication<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.22.1&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(30,146,189,0.15) 0%|#ffffff 50%&#8221; width=&#8221;90%&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-6vw||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.22.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;900px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.22.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Marketing and public relations strategies are more essential than ever to companies looking to develop their brand image and seize new commercial opportunities. In a context of an increasing flow of international exchanges, more of these brands are looking to connect with translation agencies, whether to accompany them in the launch of a new product, or simply to increase their brand notoriety amongst a global population.<\/strong><\/p>\n<p>While marketing translation may not technically be a \u201ctechnical\u201d translation, it is yet a very particular practice with specific and strict requirements when it comes to adaptation for the target market, to the writing style, to creative sensibilities, and to the in-depth knowledge of the sector. Slogans and marketing campaigns require an integration of cultural references, for example, of each and every target country, and perhaps multiple idiomatic alternatives to marketing hooks and other word play. Mistranslations are thus a constant worry!<\/p>\n<p>But there\u2019s no risk at TradOnline, thank to the professionalist and experience of our team of native, specialized translators. We translate a large variety of content and documents, including:<\/p>\n<ul>\n<li>marketing strategies;<\/li>\n<li>baselines;<\/li>\n<li>marketing hooks;<\/li>\n<li>press releases;<\/li>\n<li>brand identity files;<\/li>\n<li>audit reports;<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>Numerous PR, marketing, and consulting firms regularly call on our translation services for the needs of their clients, whether for start-ups going through rapid expansion or more established companies with a foothold on international markets.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; vertical_offset=&#8221;20px&#8221; z_index=&#8221;100&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][wdcl_image_carousel animation_speed=&#8221;800ms&#8221; 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In a context of an increasing flow of international exchanges, more of these brands are looking to connect with translation agencies, whether to accompany them in the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":40863,"parent":36898,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:heading {\"textAlign\":\"center\"} -->\r\n<h2 class=\"wp-block-heading has-text-align-center\">Marketing-communication<\/h2>\r\n<!-- \/wp:heading -->\r\n\r\n<!-- wp:paragraph -->\r\n<p><strong>Les strat\u00e9gies marketing et de communication\r\nsont plus que jamais essentielles aux entreprises pour d\u00e9velopper leur marque\r\net leur image et saisir de nouvelles opportunit\u00e9s commerciales. Dans un\r\ncontexte de flux croissant des \u00e9changes internationaux, elles sont d\u00e8s lors\r\nplus en plus nombreuses \u00e0 recourir \u00e0 des services de traduction, que ce\r\nsoit pour accompagner le lancement d\u2019un nouveau produit ou tout simplement d\u00e9velopper\r\nleur identit\u00e9 en communiquant aupr\u00e8s d\u2019une audience mondiale.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Si la traduction\r\nmarketing n\u2019est pas \u00e0 proprement parler une traduction\r\n\u00ab\u00a0technique\u00a0\u00bb, elle se r\u00e9v\u00e8le n\u00e9anmoins tr\u00e8s sp\u00e9cifique et exigeante\r\nen termes d\u2019adaptation au march\u00e9 cible, de style r\u00e9dactionnel, de sensibilit\u00e9\r\ncr\u00e9ative, et de fine connaissance du secteur concern\u00e9. Slogans et campagnes de communication\r\nn\u00e9cessitent par exemple d\u2019int\u00e9grer les r\u00e9f\u00e9rences culturelles de chaque pays ou\r\nde proposer des alternatives idiomatiques aux accroches publicitaires et autres\r\njeux de mots. Un contresens est vite arriv\u00e9\u00a0!<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>Mais aucun risque\r\nchez TradOnline, gr\u00e2ce au professionnalisme et \u00e0 l\u2019exp\u00e9rience de nos \u00e9quipes de\r\ntraducteurs natifs et sp\u00e9cialis\u00e9s. Nous traduisons ainsi une large vari\u00e9t\u00e9 de\r\ncontenus et documents, dont\u00a0voici quelques exemples\u00a0:<\/p>\r\n<!-- \/wp:paragraph -->\r\n\r\n<!-- wp:list -->\r\n<ul><!-- wp:list-item -->\r\n<li>plans de communication\u00a0;<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>baselines\u00a0;<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>accroches publicitaires\u00a0;<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>communiqu\u00e9s de presse\u00a0;<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>dossiers d\u2019identit\u00e9 de\r\nmarque\u00a0;<\/li>\r\n<!-- \/wp:list-item -->\r\n\r\n<!-- wp:list-item -->\r\n<li>compte-rendus d\u2019audit, etc.<\/li>\r\n<!-- \/wp:list-item --><\/ul>\r\n<!-- \/wp:list -->\r\n\r\n<!-- wp:paragraph -->\r\n<p>De nombreuses agences de communication,\r\nmarketing ou consulting font r\u00e9guli\u00e8rement appel \u00e0 nos services de\r\ntraduction pour les besoins de leurs propres clients, qu\u2019ils soient start-ups\r\nen plein essor ou soci\u00e9t\u00e9s d\u00e9j\u00e0 bien implant\u00e9es \u00e0 l\u2019international.\u00a0<\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-36905","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing-communication - Tradonline<\/title>\n<meta name=\"description\" content=\"TradOnline has been working with a number of actors in marketing and communication. 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