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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.22.1″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(30,146,189,0.15) 0%|#ffffff 50%” width=”90%” max_width=”900px” module_alignment=”center” custom_margin=”-6vw||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.22.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”900px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.1″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
The international development of your business requires the adaptation of your communication media for future clients. Your marketing and legal documents, as well as your website, should be translated into your future clients\u2019 native language.<\/strong><\/p>\n But it isn\u2019t enough to simply translate your website and hope that your prospects find you. Your site must be referenced on search engines. Just like you work on your Search Engine Optimization (SEO) in your home market, you must also work on it internationally with multilingual SEO.<\/p>\n For any web project, a keyword analysis<\/strong> should be completed upstream in order to guarantee a better placement on search engines<\/strong>, such as Google or Bing. The same is true for the translation of a website<\/strong>: if you want to be referenced in international markets, it is crucial to carry out a keyword analysis specific to your activity and your target market.<\/p>\n But make sure you are taking each step meticulously.<\/p>\n Web translation<\/strong> requires we adapt your content for each targeted country, and thus adapt the keywords<\/strong>. But it isn\u2019t just a question of translating the keywords in your source language as each country will have different cultural implications. You need full localization<\/strong>!<\/p>\n We can offer a full SEO diagnostic as follows:<\/p>\n In this case, we can offer to adapt your keyword study for the target countries, thanks to the help of our expert SEO partner.<\/p>\n This work involves multiple steps:<\/p>\n This takes into account that you already have a team in-house who can decide on the correct plan of action in regards to your SEO for your website.<\/p>\n If you don\u2019t have an in-house SEO team, we can offer you a more complete service including:<\/p>\n And, as we are primarily a translation agency, we will adapt the content in function of these SEO elements:<\/p>\n If your business already has an existing international website, but your annual turnover hasn\u2019t seen the boost you\u2019ve been hoping for, or if you find your pages are being returned by local search engines, TradOnline will help you rewrite and adapt you Internet content.<\/p>\n After identifying keywords with the best potential returns in your targeted markets, our teams will help optimize your pages\u2019 content and tags for SEO (headings, image alternate text, URL slugs, etc.).<\/p>\n Do you want to increase your traffic through paid marketing campaigns on various search engines (AdWords, Bing Ads, etc.)? We will help translate and localize all of your ads. Just ask one of our wonderful project managers!<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Your needsSEO OptimizationThe international development of your business requires the adaptation of your communication media for future clients. Your marketing and legal documents, as well as your website, should be translated into your future clients\u2019 native language. But it isn\u2019t enough to simply translate your website and hope that your prospects find you. Your site […]<\/p>\n","protected":false},"author":26,"featured_media":0,"parent":36867,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n Le d\u00e9veloppement de votre entreprise \u00e0 l\u2019international n\u00e9cessite l\u2019adaptation de vos supports de communication \u00e0 vos futures cibles. Vos documents marketing et juridiques, ainsi que votre site internet doivent \u00eatre traduits dans la langue de vos futurs clients.<\/p>\r\n\r\n\r\n\r\n Mais il ne suffit pas simplement de traduire\r\nvotre site internet pour que vos clients vous \u00ab\u00a0trouvent\u00a0\u00bb. Encore\r\nfaut-il que votre site soit r\u00e9f\u00e9renc\u00e9 par les moteurs de recherche. N\u2019oubliez\r\npas le r\u00e9f\u00e9rencement naturel (SEO) et pensez\u00a0: SEO multilingue.<\/p>\r\n\r\n\r\n\r\n Dans tout projet de\r\nmise en ligne de site internet, une\u00a0analyse des mots-cl\u00e9s<\/strong>\u00a0est\r\nr\u00e9alis\u00e9e en amont afin de permettre aux clients potentiels de vous trouver sur\r\nles\u00a0moteurs de recherche<\/strong>. Il en est de m\u00eame lors de la\u00a0traduction\r\nd\u2019un site internet<\/strong>\u00a0: si vous souhaitez \u00eatre r\u00e9f\u00e9renc\u00e9 sur les moteurs\r\nde recherche pr\u00e9sents dans le pays cibl\u00e9, il est important de r\u00e9aliser une\r\nanalyse des expressions-cl\u00e9s correspondant \u00e0 votre activit\u00e9. <\/p>\r\n\r\n\r\n\r\n Attention cependant\r\n\u00e0 ne pas vouloir aller trop vite.<\/p>\r\n\r\n\r\n\r\n La traduction Web<\/strong> implique une adaptation du contenu pour chaque pays vis\u00e9, et donc une adaptation des mots-cl\u00e9s.<\/strong> Ne traduisez pas les mots-cl\u00e9s utilis\u00e9s pour votre pays d\u2019origine\u00a0: les termes utilis\u00e9s pour un pays ne\r\nseront pas les m\u00eames pour les pays o\u00f9 vous souhaitez vous implanter. Pensez\u00a0localisation<\/strong>\u00a0!<\/p>\r\n\r\n\r\n\r\n Nous pouvons vous proposer un diagnostic SEO\r\ncomme suit\u00a0: <\/p>\r\n\r\n\r\n\r\n Dans ce cas, nous vous proposons d\u2019adapter\r\nvotre \u00e9tude de mots-cl\u00e9s pour le pays cibl\u00e9, gr\u00e2ce \u00e0 l\u2019intervention de notre\r\nexpert SEO. <\/p>\r\n\r\n\r\n\r\n Cette intervention comporte plusieurs \u00e9tapes\u00a0:<\/p>\r\n\r\n\r\n\r\n Cela sous-entend que vous avez des ressources en interne pour d\u00e9cider d\u2019un plan d\u2019action SEO \u00e0 mettre en place pour le site internet dont il est question.<\/p>\r\n\r\n\r\n\r\n Si toutefois vous n\u2019avez pas d\u2019\u00e9quipe SEO en\r\ninterne, nous pouvons aller plus loin et vous proposer les services suivants\u00a0:<\/p>\r\n\r\n\r\n\r\n - Optimisation du r\u00e9f\u00e9rencement des pages de\r\nvotre site<\/p>\r\n\r\n\r\n\r\n - Suite au travail de recherche de mots cl\u00e9s\r\nr\u00e9alis\u00e9 en amont, nous fournirons un fichier avec diff\u00e9rents \u00e9l\u00e9ments pour\r\nchaque page produit\u00a0: <\/p>\r\n\r\n\r\n\r\n Et puisque nous sommes notamment une agence de\r\ntraduction, nous pourrons adapter vos contenus en fonction de ces \u00e9l\u00e9ments SEO\u00a0:\r\n<\/p>\r\n\r\n\r\n\r\n Votre entreprise poss\u00e8de d\u00e9j\u00e0 un site\r\nmultilingue, mais votre chiffre d\u2019affaires ne progresse pas comme vous le\r\nsouhaitez\u00a0? Vos sites ne sont pas r\u00e9f\u00e9renc\u00e9s par les moteurs de recherche\r\nlocaux\u00a0? TradOnline r\u00e9\u00e9crit et adapte vos contenus.<\/p>\r\n\r\n\r\n\r\n Apr\u00e8s avoir identifi\u00e9 les mots-cl\u00e9s \u00e0 fort potentiel\r\nde trafic dans vos pays cibles, nos \u00e9quipes optimisent les diff\u00e9rents contenus\r\net balises SEO (titre de page, H1, H2, alt, URL sp\u00e9cifique, etc.) de votre site\r\ninternet.<\/p>\r\n\r\n\r\n\r\n Vous voulez dynamiser votre trafic \u00e0 l\u2019aide de campagnes de r\u00e9f\u00e9rencement payant sur les moteurs de recherche (Adwords, Bing Ads, etc.)\u00a0? Nous traduisons et localisons toutes vos annonces. Demandez conseil \u00e0 nos chefs de projets.<\/p>\r\n\r\n\r\n\r\n Besoin de contenus traduits et adapt\u00e9s pour le SEO? Recevez un devis rapidement.<\/p>\r\n<\/div>\r\n\r\n\r\n\r\nIf you or your client have never audited your SEO in your home market<\/h3>\n
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If you have an in-house SEO department that is unable to handle multilingual SEO<\/h3>\n
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If your SEO optimization is already entrusted to a professional for your native language, but you would like to call on another service provider for your intenational expansion<\/h4>\n
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SEO optimization to increase visibility of your site<\/h4>\n
And for SEA?<\/h4>\n
Si vous ou\r\nvotre client n\u2019avez jamais r\u00e9alis\u00e9 de diagnostic SEO de votre site en fran\u00e7ais<\/strong><\/h2>\r\n\r\n\r\n\r\n
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Si vous\r\navez un service SEO en interne qui ne peut pas g\u00e9rer l\u2019aspect SEO multilingue <\/strong><\/h2>\r\n\r\n\r\n\r\n
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Si\r\nl\u2019optimisation SEO a d\u00e9j\u00e0 \u00e9t\u00e9 faite par un professionnel pour le site en\r\nfran\u00e7ais mais que vous ne souhaitez pas faire appel \u00e0 ce m\u00eame prestataire pour\r\nce projet d\u2019expansion internationale<\/strong><\/h2>\r\n\r\n\r\n\r\n
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Augmentez\r\nle trafic de votre site gr\u00e2ce \u00e0 une optimisation SEO<\/strong><\/h3>\r\n\r\n\r\n\r\n
Et pour le\r\nSEA alors\u00a0?<\/strong><\/h3>\r\n\r\n\r\n\r\n